Accrue has just run the first of several 'storytelling' workshops - designed to help different teams within Kingston University tell their story in a more powerful way. This follows Accrue's recent work on the brand story for Kingston University. The underlying objectives of these workshops were to:

• Help them understand the power of story telling and what makes a good story
• Start collecting stories which they can use in their communications
• Enable them to use stories strategically in communicating key and challenging issues

What wasn't part of the brief, but was an outcome, was:

• greater team spirit through sharing stories 
• realisation that stories can help unblock difficult challenges within the organisation

Read more - The Kingston case study