Interserve is one of the world's foremost support services and construction companies. Following a successful creative pitch at the end of 2011, Accrue has now completed the design and production of Interserve Plc’s 2011 Annual Report and Financial Statements, as well as the company’s Sustainability Report.
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Accrue has just run the first of several 'storytelling' workshops - designed to help different teams within Kingston University tell their story in a more powerful way. This follows Accrue's recent work on the brand story for Kingston University. The underlying objectives of these workshops were to:

• Help them understand the power of story telling and what makes a good story
• Start collecting stories which they can use in their communications
• Enable them to use stories strategically in communicating key and challenging issues

What wasn't part of the brief, but was an outcome, was:

• greater team spirit through sharing stories 
• realisation that stories can help unblock difficult challenges within the organisation

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Accrue Creative Design has just developed the Spring edition of a financial magazine for its long-term financial services client, NFU Mutual.

Entitled ‘Wealthwise’, the personal finance magazine features topical articles on tax tips and pension planning issues for NFU Mutual’s investment customers.  Accrue designed the magazine layout and overall ‘look and feel, and sourced Spring-themed cover imagery to reflect the Spring time distribution date and NFU Mutual’s brand values.  Accrue ...

The brochure features design elements, imagery, and copy developed by Accrue, as well as an overall proposition of: ‘four ways we do right by you – season after season’.

An image of a landscape scene split into four sections – one for each of the four seasons – runs throughout the document and helps to form four tabbed sections that underpin NFU Mutual’s overall offer: